14-12-09 Employees also use LinkedIn to check on employers
If you thought that you, the employer, were the only one who consulted sites like LinkedIn to check-up on your employees, I am afraid you’ve got it all wrong. Employees also use networking sites like Hyves and LinkedIn in their search for a new employer. More than one out of every six employees takes a look at their potential employer via these networking sites before applying for a position. A quarter of all candidates also uses these sites to look for information on the recruiter with whom they’ll talk. These are the results of the Labour Market Behaviour –study done by the Dutch Intelligence Group who questioned 552 people about their orientation behaviour.
Google and the candidate’s own network are still the most valuable sources of information for people who are considering applying for a job. However, of the total working population, 19% also uses LinkedIn. With regard to higher education profiles, that percentage reaches the 31% mark. For Hyves the opposite is the case. Of the lower and higher educated population, about 1 in 5 employees looks to see if the employer also has a company-hyve.
Next to Hyves and LinkedIn, employees also regularly consult rating-sites and discussion fora to form an idea of what a company is like. Especially the age-category 35 to 44 years old appears to be sensitive towards this. Twenty percent of this group looks at the evaluations posted on rating-sites. A quarter of employees looks for relevant information on discussion-for a.
Another interesting source of information, especially or young candidates, is video-clip site Youtube. In the age group 15 to 24 year olds, 17 percent of those consulted say they look for video-clips about their potential employer on Youtube.